The new obsession of hash tags and at signs may be a mystery for some, but learning how to decipher pop culture’s new meanings for these symbols is more vital than ever before as Twitter begins to make its mark on the social media scene.
Facebook has forever changed the social lives of our generation and has made Harvard dropout, computer programmer and Facebook creator Mark Zuckerberg a house-hold name, but Facebook now has to share the spotlight with another social networking sensation. Where you go social media is bound to follow, and more people are finding themselves looking to Twitter for their social networking fix.
Twitter has provided an innovative, new concept of connecting with people on the web that has taken off and with this continued success might become the “new” Facebook.
“There is little doubt the company is now entrenched in serious competition with Facebook for the much grander social networking crown,” CNN reporter Adam Ostrow said.
Ostrow credits Twitters tie-up with Apple’s new iOS for the reason as to why this website is giving Facebook a run for its money.
“For the moment, Twitter’s iOS win is a symbolic victory over Facebook that signals the company’s growing ambitions as a social network,” Ostrow said.
In August 2013, Pew Internet updated their data about the use of Twitter as well as other social media sites. They found that 18 percent of U.S. adults are now active Twitter users, which are more than double the user-base Twitter had in 2010. This study also found that the average Twitter user is between the ages of 18-29, is an educated minority, has a well-paying job, and is also a little more likely to be male than female.
Twitter’s blog is also crunching numbers and boasting the site’s expanding figures. Their blog lays out some stunning calculations such as: One week is all it takes for a billion tweets to be sent and there is a 182 percent increase in mobile Twitter users.
This online community isn’t just for fun and games either. Many companies and organizations are using this website as a platform for voicing ideas, news and as an alternative way to advertize. Many professionals also use this site as a venue to keep their followers up to date with the happenings of not only their lives but also their careers.
Another aspect that has made Twitter so addictive is the site’s involvement in almost every other type of media. Twitter is actively intertwined with television, music, sports, news and entertainment. Celebrities are able to connect and communicate with their fans on a new level through Twitter that Facebook lacks putting Twitter another step ahead in the social networking game.
The online digital intelligence website eMarketer claims that although Facebook has 132 million users – far more then Twitter’s 20 million, Twitter’s growth is at 26 percent while Facebook is only growing at 14 percent.
Now is the time to start taking notice of Twitter’s social media takeover since the sky seems to be the limit for this website’s ambitions. Before we know it Facebook may become a thing of the past while Twitter becomes the main priority on our computer screens and smart phones.